What Google Tag Manager’s Latest Update Means for Aussie Businesses
- Karen Lewis
- Mar 13
- 2 min read
Updated: Mar 14
Google has announced an important update to Google Tag Manager (GTM) that will take effect from 10 April 2025. This change will automatically load a Google tag before sending events for Google Ads and Floodlight tags. While this may sound like a minor tweak, it has big implications for businesses relying on GTM for tracking and ad performance.
Let’s break down what this means for Australian businesses and how to prepare.
What’s Changing?
Right now, when your GTM container fires tracking events (like conversions or page views), it does so before loading a Google tag. After **April 2025**, GTM will **first load a Google tag** before sending events.
Key Benefits:
✅ More reliable Google Ads tracking – Improved accuracy in conversion tracking, meaning better Return on Ad Spend (ROAS).
✅ Increased measurement data – Some businesses may notice more data being captured, leading to stronger reporting and insights.
✅ Easier access to advanced tracking features – Businesses can enable enhanced conversions, cross-domain tracking, and Autoevents with a single click in Google tag settings.
✅ Smoother data collection – If you’ve agreed to Google’s customer data Terms of Service, user-provided data collection will now work automatically across events.
Why Does This Google Tag Manager Update Matter for Your Business?
1. Improved Conversion Tracking & Ad Optimisation
Many Australian businesses struggle with accurate Google Ads tracking, especially when conversions are underreported. This update ensures that your ad spend is properly attributed and that Google Ads can optimise campaigns more effectively.
2. Simpler Setup for Advanced Features
Previously, enabling features like enhanced conversions required manual implementation. With this change, businesses can turn them on with one click, making it easier to improve conversion tracking and audience insights.
3. Potential for More Data Collection
With Google tag settings now applying to both in-page code and GTM events, you may notice a higher volume of data being captured—leading to more accurate marketing insights.
Do You Need to Do Anything?
👉 Recommended Action: Add the Google tag to your GTM container now so you can preview the impact before the April 2025 rollout.
If you take no action, Google will implement this change automatically. However, businesses relying on Google Ads should review their setup to ensure smooth tracking and reporting.
Need Help with this Google Tag Manager Update? Let Monsta Media Moreton Bay Handle It
Not sure how this affects your ads? Worried about your conversion tracking? We can help!
At Monsta Media Moreton Bay, we specialise in Google Ads management and tracking. We’ll review your setup, ensure your Google Tag Manager is properly configured, and help you maximise your ad performance.
🔹 Book a Google Ads Audit for just $250 (normally $500) – fee redeemable if you choose us to manage your ads!
🔹 Get a full tracking report + implementation guide so you know exactly what’s working and what’s not.
🔹 If you opt for ongoing management, your second month is FREE!
🚀 Don’t let tracking issues hold back your marketing success—reach out today!
📩 Contact us now to book your audit and stay ahead of the changes.
